Pepsi Blue

[Tannerman]

And you thought Mountain Dew Code Red was wacky?

Pepsi is coming out with a blue cola called, get this, Pepsi Blue (original name, huh?). They call it a "a fusion of berry and cola". Kinda reminds me of the blue Gatorade (which, ironically, Pepsi now owns). I give Pepsi credit, though... they are kicking Coke's butt in the "hip and trendy" drink category, from their products to their marketing... they obviously have a plan and are hitting on all motors!



Click for press release

I'll try it at least once....

[Childs]

I'll probably give it a shot. I though Code Red was a lousy drink, too watered down for me. But, I'll try most things once, so we'll see.

I agree Pepsi has been much more adventurous and proactive in the cola market. It will be interesting to see how Coke responds.

[Drew]

Well, I must say, coming form a college with a major in Packaging and art design, that the design of the logo is really sweet. So overall, just aestheticy it's great, as a foods major.

[Tannerman]

Monday July 22, 9:58 am Eastern Time
Press Release

SOURCE: Pepsi-Cola North America

Pepsi Blue Is Here!

Fusion of Berry and Cola Begins Hitting Stores Nationwide

PURCHASE, N.Y., July 22 /PRNewswire-FirstCall/ -- Teens asked for it, helped to create it and, beginning this week, they'll be able to get it in stores across the United States.

The "it" in question is Pepsi Blue, the latest in a series of successful soft drink innovations from Pepsi-Cola North America (PCNA), including Mountain Dew Code Red, Pepsi Twist and Sierra Mist. Answering teenagers' call for a berry-flavored, blue-hued cola, PCNA bottlers this week are beginning to deliver Pepsi Blue to store shelves across the country. Full national distribution, in 20-ounce and 1-liter bottles, is expected by August 5.

"Consumers, retail customers and our bottlers are incredibly excited about Pepsi Blue," said PCNA Chief Marketing Officer Dave Burwick. "It looks and tastes unlike anything else on the market, and we believe it can redefine and grow the cola category, particularly among teens -- the next generation of cola consumers."

Hundreds of thousands of teens and young adults have tried Pepsi Blue over the past six weeks at youth-oriented sampling venues and special events in major markets. An underground Internet advertising campaign also has generated click-through rates far above industry norms.

Nine months in the making, Pepsi Blue was one of more than 100 cola fusion concepts tested by PCNA's innovation and R&D groups. It was the resounding choice among thousands of teens, two-thirds of whom said they would purchase Pepsi Blue regularly when available.

Pepsi Blue on the Internet

Pepsi Blue (http://www.pepsiblue.com) is the official online sponsor of the 2002 MTV Video Music Awards Viewer's Choice Award and of the Last Fan Standing contest. Fans can log on to www.mtv.com to cast votes for both. This relationship is featured on the Pepsi Blue web site along with a brief "film" introducing Pepsi Blue, details on some of the nation's largest auto shows (where Pepsi Blue sampling is taking place), and pepsiblue.com's "beat box" section.

Purchase, NY-based Pepsi-Cola North America (www.pepsi.com) is the $4 billion refreshment beverage unit of PepsiCo, Inc. In addition to Pepsi Blue, its other brands in the United States include Pepsi, Diet Pepsi, Pepsi ONE, Pepsi Twist, Wild Cherry Pepsi, Mountain Dew, Mountain Dew Code Red, Sierra Mist, Mug, Slice, Aquafina, FruitWorks, Dole single-serve juices and SoBe. The company also makes and markets North America's best-selling ready-to-drink iced teas and coffees, respectively, via joint ventures with Lipton and Starbucks.

[Gonetotea]

oh yeah bebbae!!! poppa want sum o dat!!!

- uses his hard won ghetto skills to wax eloquent about the new pepsi cola beverage -

[Childs]

I hope I can find this somewhere around Anderson. I'm sure we're not in the first shipping, but soon. I'll be in St. Louis later this week, maybe they'll have some.

A blue drink...too cool!

[Childs]

Actually picked this up in Anderson last week. I liked it. The blue color is cool, and the label is actually clear, and colored by the liquid. As for the taste, it is very much berry. It's still pretty sweet--like Pepsi--but tastes different than regular colas. It is worth trying. I could drink it on a regular basis if they made a diet version.

Incidentally, I heard they are going to release a diet vanilla coke later this fall.

[Tannerman]

Amy and I got Blue over the weekend. It rocks. I love it! Great taste and unique flavor.

Also saw Diet Vanilla Coke in a store in MI on our trip to Canada over the weekend. More later.

[Wally]

I had some well water over the weekend.

[Theologian]

Well water...now that is a mineral rich drink.

[Egg]

All I want to know is - Does it turn your tongue BLUE. ?

[Wally]

The well water or the Pepsi?

[Egg]

Originally posted by Wally
The well water or the Pepsi?

The Pepsi of course? NOw the well water would just give you a MAGNETIC feel from all the IRON in the water (well it depends on where you are).

[Childs]

Unless it's sulfur, then it would smell bad.

[Egg]

YUCK. You just made my nose twitch thinking about that.